Wednesday, 25 September 2013

Google Grants – AdWords for Non-Profits

Interested organizations are invited to apply for Google Grants offered by Google for Nonprofits. The purpose of this Google grant is to empower nonprofit organizations, through $10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on These tools can help them to find new donors and volunteers, work efficiently, and get supporters to take action.

Grant offered-

    A daily budget set to $329 USD, which is equivalent to about $10,000 per month
    A maximum cost-per-click (CPC) limit of $2.00 USD
    Only run keyword-targeted campaigns
    Only appear on
    Only run text ads

Submission Required-

    ads must ONLY link to the ONE nonprofit website URL that was approved in the application.
    Applicants are required to actively manage the AdWords account by logging in monthly. Should they not log in to organizations account for 30 days, account will be subject to pausing without notification.
    ads must reflect the mission of the approved nonprofit organization and their keywords must be relevant to the nonprofit’s programs and services.
    Strictly commercial advertising is not allowed through this program. If they intend to promote products or services, 100% of the sales and/or proceeds must support their program.
    Google ads cannot link to pages that are primarily links to other websites.
    Ads offering financial products (such as mortgages or credit cards) or those requesting car, boat or property donations and related keywords are not allowed.
    Applicants website cannot display Google AdSense ads or affiliate advertising links while participating in Google Grants.

Eligibility & Criteria-

    Hold current and valid charity status, as determined by their country
    Acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use
    Have a functioning website with substantial content
For more information, visit this link

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